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Byte, the Second Coming of Vine, Is Seeing a Surge in Downloads Amid Debate About TikTok’s Future

With India shifting to ban TikTok, and different nations reportedly additionally considering outright bans of the app because of its potential publicity to the Chinese language Authorities, final week, Byte, which is the second coming of Vine, noticed a large surge in downloads within the US, even reaching the highest spot on the App Retailer charts on Thursday final week, based on Sensor Tower.

, Byte, the Second Coming of Vine, Is Seeing a Surge in Downloads Amid Debate About TikTok&#8217;s Future, TornCRM

As famous by Scott Nover from AdWeek:

Certainly, after US President Donald Trump final week hinted at a doable TikTok ban, many TikTok stars are actually scrambling for options, with Byte being a key beneficiary of the hypothesis across the app.

However it’s value noting {that a} potential ban of TikTok is essentially speculative at this stage.

Final Monday, US Secretary of State Mike Pompeo told Fox News that US authorities had been contemplating a ban on TikTok because of issues that customers of the app had been placing “personal info within the arms of the Chinese language Communist Celebration.” US President Donald Trump, nonetheless, mentioned that he was contemplating a ban as a type of retaliation for COVID-19.

In an interview on Tuesday, Trump confirmed that the Authorities was contemplating banning the app, noting that:

“It’s a giant enterprise. […] Look, what occurred with China with this virus, what they’ve accomplished to this nation and to your complete world is disgraceful.” 

Trump mentioned that banning TikTok was one of several options that the White Home is contemplating to punish China over the pandemic.

Trump may nonetheless be seething over stories that TikTokers triggered his marketing campaign to over-estimate the size of a recent rally – with over 1,000,000 folks anticipated to attend a help operate in Tulsa, official figures recommend that solely round 6,000 folks truly turned up. A hoax marketing campaign originating from TikTok is alleged to have been the reason for the huge enhance in ticket requests previous to the occasion.

An official ban on the app would nonetheless possible be topic to an official evaluate by the Senate – although, theoretically, the Trump administration may challenge an Govt Order, blocking it instantly, just like how India has enacted its ban. And with Trump confirming that chance, TikTokers who’ve constructed large followings on the app, and have even turn into reliant on it for his or her revenue, are understandably spooked.

Which leads us to Byte, the 6-second looping video app that was launched to all customers back in January.

, Byte, the Second Coming of Vine, Is Seeing a Surge in Downloads Amid Debate About TikTok&#8217;s Future, TornCRM

Byte reached 1.3 million downloads in its first week after full launch, however it hasn’t gained vital momentum since, whereas TikTok has continued its meteoric rise all through the COVID-19 lockdowns.

Byte has since sought to additional align itself with TikTok utilization – in April, it prolonged the time restrict of Byte clips from 6 to eight seconds, whereas it is also added new music instruments to additional align with the TikTok use case. 

And it is wasted no time in including much more TikTok-type instruments because it opens its arms to migrating customers.

The sounds aspect, specifically, has been a much-requested function from TikTok crossovers. 

So what does that imply on your digital technique?

For the time being, TikTok nonetheless affords vital alternative to succeed in youthful audiences, particularly with the current growth of TikTok’s self-serve advert platform to all businesses.

, Byte, the Second Coming of Vine, Is Seeing a Surge in Downloads Amid Debate About TikTok&#8217;s Future, TornCRM

That can facilitate extra alternatives for attain and publicity – however then once more, there are issues that any info you share on TikTok could possibly be accessed by the Chinese language Authorities. Some manufacturers merely will not really feel snug with that – and as such, is not going to be trying to TikTok to increase their enterprise presence on-line.

However perhaps Byte will present a greater various. Proper now, Byte would nonetheless be a good distance off TikTok when it comes to lively customers, however as extra influencers look to, as a minimum, diversify their digital presence with the intention to mitigate the impacts of a possible TikTok shutdown, that may possible see Byte’s viewers proceed to rise.

In some unspecified time in the future, which will make it a extra vital consideration.

Possibly it is value downloading the app your self, and reserving your model deal with for potential future shifts.  

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