Whereas all of us wrestle to grasp the broader implications and problems of the COVID-19 pandemic, entrepreneurs and enterprise homeowners are additionally confronted with the troublesome activity of attempting to keep up income circulation, and interact clients, amid the rising anxiousness and uncertainty.
What must you talk in such a disaster? Ought to your model talk in any respect? Will any advertising message be seen as opportunistic and/or insensitive? These are questions that each enterprise is contending with, however the actuality is that, for these that may, we’ve to a minimum of attempt to preserve some degree of normalcy in an effort to keep away from even larger financial impacts as time goes on.
To that finish, this week Pinterest has offered a new set of tips to assist manufacturers that wish to preserve viewers connection amid the COVID-19 disaster.
As defined by Pinterest:
“Creating content material throughout a disaster is usually a troublesome balancing act. On the one hand, failing to acknowledge the present state can really feel tone-deaf. Then again, and not using a delicate contact, copy can come off as opportunistic or insensitive. That will help you strike the proper chord, we’ve compiled tricks to create content material for Pinterest that feels genuine, compassionate and most significantly – useful.”
You possibly can obtain Pinterest’s unique one-pager here – we have switched the format barely under, however included all of Pinterest’s suggestions.