Propertybase® CRM Specialists

Propertybase Implementation Partners


Speak with a CRM Expert

Ph: 1300 867 665

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Propertybase Implmentation and ongoing CRM Management

Torn Marketing offers CRM implementation, maintenance and management of Propertybase and Salesforce to fit your Property Developer or Real Estate Agency needs.

If you can’t financially justify or don’t believe certain skills are core to your business, our team can fill the gap and deliver the success you need.

What is a CRM Manager

CRM Manager

Embedded at your office on a regular basis, we optimise your Salesforce / Propertybase CRM data and content, configure dashboards to provide key insights and help uncover opportunities with staff, prospects, customers and partners. We can train new staff, conduct skills assessment programs, motivate staff at sales conferences and present at Executive level meetings.

What is a CRM Manager

CRM Support

We load your contacts, content, products and clean your data, ready for your business to start successfully using Salesforce / Propertybase CRM.
And if your team get stuck, we are on-call 7 days-a-week.


What is a CRM Manager

CRM Vendor Selection

Not all CRM systems are equal, with many platforms being built for each specific industry in mind.
We have specialised in the core 3 main CRM systems in the market but we also have expertise in many other platforms. If you’re looking to get a truly independent analysis of what the best system is for your business, get in touch today!

Business Analyst / Reporting

Business Analyst / Reporting

Our Senior BA’s work inside your company to successfully implement, report or refine your Salesforce / Propertybase CRM software. Implementation is faster and smoother with an in-house expert.

Business Analyst / Reporting

CRM Training & Documentation

Our expert Salesforce / Propertybase CRM trainers offer a depth of experience in the property industry and tailor each training session to optimise your staff’s productivity.

Business Analyst / Reporting

Marketing Services

Our experienced Marketing Coordinators help load and send email campaigns, automated marketing campaigns, prepare brochures, social media and provide technical assistance in technical websites integration and webform configuration.

Enterprise Integration

Enterprise Integration

Integrate your ERP with your Salesforce / Propertybase CRM, create a bespoke integrate between your website and marketing automation platform, or create a complete enterprise service bus to integrate your core platforms.

Enterprise Integration

Call Centre and Admin Services

Help setting up a 7 day-a-week call centre offers experienced communicators. They can assist in setting up your 1800 number, have a personalised respond to web enquiries, follow up cool leads and conduct lost opportunity surveys.

Enterprise Integration

Document Automation & eSigning

Salesforce / Propertybase CRM document automation and eSigning solutions, leverages Digital Document platforms to help customers move from time consuming, paper-based processes, to a streamlined, paperless office environment.



1. CRM implementation team

Assemble your team and get all key stakeholders involved:

  • CRM Project manager
    (Or assign one of our great Torn Marketing Resources)
  • Representatives from all key user groups:
    • Sales team
    • Sales managers
    • Marketing team
    • Marketing managers
    • Project managers
    • Customer service representatives

Going beyond this, it’s important to consider what each member’s strategic role in your CRM implementation project will be. Broadly speaking, you need advocates, specialists, and workhorses to make your implementation team a successful one.

CRM implementation graphic image
Create a change management plan graphic image

2. Create a change management plan

A change management plan should underpin the new software implementation process. Again this process will be different for every organization, but some well-worn steps help to smooth the transition:

Assess the strengths and weaknesses of your CRM implementation team

Going on from the first point you need to work out which advocates, specialists and workhorses you have in-house to make the change a reality.

3. Forecast a CRM implementation budget

The cost of getting this wrong can be very high. From paying too much for software to wasted staff hours to adding bespoke features you can easily overspend.

Project managers often don’t consider the full extent of implementation costs. In many cases, once the full cost is considered it brings into focus the question, “is it cost effective to roll this out?”

To avoid nasty surprises, use the following steps to draw up a budget

Forecast CRM implementation budget

4. Begin rolling out your CRM

This is the ‘scariest’ part of CRM implementation! A successful CRM roll-out is a broad topic in itself – the main question to consider is whether it is fit for purpose. As you consider messaging, training, speed, data migration and try to assess the impact, this should be filtered through that question. Most organizations under-plan or plan in the wrong areas.

  • Data Migration
  • CRM User Training
  • System Testing
  • User Acceptance

5. Plan and initiate your CRM go-live

Go-live periods are a product of great training and migration. If you get the set up right this will ease the process but there are some tactics which can speed up this phase.

Firstly, plan. You’ll need to plan the following to make sure your go-live goes as smoothly as possible

  • Staff scheduling including required overtime or temporary staff
  • Identifying metrics for project evaluation
  • Creating a communication strategy for system downtime
  • Network speed and reliability checks
  • Data backup processes
  • Post go-live testing
Plan and initiate your CRM go-live Graphic
Evaluate the success of your CRM implementation Image

6. Evaluate the success of your CRM implementation

You need to build a dashboard which pulls out the key data, have targets and track relentlessly against this data. Be very thorough about the key metrics and deciding what success looks like.  Below are a couple of key metrics which are often used:

  • System activity
  • Record updates
  • Quality of inputs
  • Business metrics

Our Design & Development Process

Strategy & Roadmap.

Discussion with client to establish what the purpose of the website should be. Understand what key design aspects are required.

Visual & UX Design

Create a visual design of your site that reflects your brand and demonstrates a good customer experience. Depiction of responsive screens or elements to show content on mobile devices.


The development of the website is built on a WordPress platform with a custom theme, shop, form integration or added functionality as required.

Launch & Monitor

The final testing stage will enable testing functionality and user experience. Any issues can be resolved in this stage. Once approval has been given we’ll make the site live.

What We Build For


Sports & Fitness

Real Estate

Food & Drink