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#SMTLive Recap: Building Your Brand Through Thought Leadership

Thought leaders: Whether or not you like them or hate them, they’re turning into an integral a part of social media. As entrepreneurs begin to make room for thought leaders of their social media advertising methods, we figured it was time to ask our #SMTLive group about them.

In our newest Twitter chat, we obtained a stable definition of what a thought chief actually is, how manufacturers and people can use thought management to their benefit on social, and talked concerning the distinction between thought leaders and influencers. Let’s dive in:

Did these outcomes shock you? Virtually half of our #SMTLive group in the present day stated they bought-in on a product due to a bit of thought management. That is excellent news for entrepreneurs who’re debating including thought leaders to their SMM technique. 

What precisely makes a thought leader? We requested, you answered. 

Robin put it finest: A thought chief aligns an individual or model with an idea by way of content material. 

Identical to in all different types of social media advertising, it is necessary to remain genuine as a thought chief. The sort of technique can usually sound salesy, so monitoring your tone right here is vital. 

These three tweets hit residence: The very best half about thought leaders is that they’ve final experience!

After getting some superb suggestions about what a thought chief actually is, our #SMTLive group shared some suggestions and methods for creating the perfect high-quality thought management content material.

In accordance with @A_Cantine, The very best thought leaders are nice story-tellers. 

Moreover, thought leaders serve their function after they’re related and knowledgeable.

Now that we have established that thought management has a whole lot of worth, we wished to see how #SMTLive individuals measure that worth. 

Engagement metrics got here up a LOT right here.

Excessive-quality engagement, to be particular. 

Level taken: Engagement metrics are key with regards to measuring how your thought leadership content material is performing. 

We beloved this query. Whereas influencers and thought leaders might sound related, they’re really utterly totally different animals.

Initially, most individuals measure their efficiency utterly otherwise. 

So true: The degrees of authenticity appear utterly totally different right here. 

@nayantarasom identified that thought leaders usually display a wealth of experience of their content material that influencers do not.

And @A_Cantine famous that thought leaders are known as leaders for a motive.

Thanks a lot for recapping this week’s #SMTLive Twitter chat with us – we hope you discovered just a little extra about all issues thought management than you knew earlier than.

If you happen to’re cooped up at residence like a whole lot of us are proper now, we hope you may take the chance to seek out some group in our subsequent Twitter chat. We’re taking a look at methods to extend our Twitter chat frequency so as to assist individuals within the SMT group keep related, and preserve social connection through the disaster. 

We’ll have extra data on this shortly.

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