Snapchat has lastly launched a brand new, up to date model of its Android working system, which is able to probably present a variety of latest alternatives for the app.
— Snapchat (@Snapchat) April 8, 2019
The event has been a very long time coming – Snap’s been engaged on the undertaking since last year, whereas it confirmed that an Android re-build was coming in its This fall ’18 efficiency report. By offering extra capability for extra customers to make use of its app successfully, Snap may open up a variety of latest alternatives, with particular advantages in areas exterior the US – a key focus for the corporate’s future prospects.
Snapchat’s development issues have turn into extra urgent over the previous 12 months, with its each day lively consumer depend slowing, then dropping in Q2, earlier than stabilizing at 186 million for the last two quarters.
A part of the issue has been Snap’s lack of worldwide growth – of the app’s 186 million DAU, nearly half are American. For comparability, round 20% of Instagram’s users are US-based, whereas 10% of Facebook users are stateside. Each of these apps have had extra time to develop, in fact, however Snap’s lack of worldwide development has turn into a key sticking level, and one which is able to solely exacerbate the app’s development struggles if that viewers steadiness stays.
Snapchat has, up to now, not been overly involved about abroad development, not less than because of third-hand reviews. Based on a lawsuit filed in 2017, when the problem of sluggish worldwide adoption was raised at an inside assembly, Snap CEO Evan Spiegel dismissed the thought, saying that “this app is just for wealthy individuals. I don’t need to increase into poor international locations like India and Spain.” Spiegel has since denied taking such a stance, however the essence of Spiegel’s reported stance has lengthy remained – Snap has not made it straightforward for individuals on decrease high quality gadgets, or with restricted knowledge plans, to make use of its app.
The Android replace will deal with this, to a major diploma.
An important level – Android is probably the most used cell working system in India, holding round 90% of the Indian market.
Snapchat launched a local version of Discover in India late final 12 months, and you may wager that it’d like to additional increase its presence among the many nation’s 1.37 billion consumers. Additionally price noting – India is now Instagram’s second-biggest market.
Given the expansion potential, the Android replace makes excellent sense – what makes much less sense is that it is taken Snap this lengthy to launch it. However with a brand new slew of merchandise recently announced, and renewed market optimism in Spiegel’s imaginative and prescient, there is not any higher time for Snap to be making this transfer.
It’s going to be fascinating to see, by the tip of the 12 months, whether or not this has any important impression.