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The Best Marketing Automation Software and Solutions: The 2019 CRM Market Leader Awards

, The Best Marketing Automation Software and Solutions: The 2019 CRM Market Leader Awards, TornCRM

THE MARKET

The worldwide advertising and marketing automation market is predicted to achieve $32.6 billion by 2024, rising at a compound annual charge of 13.6 p.c, in accordance with analysis from Prescient and Strategic Intelligence. It attributes the expansion to rising adoption of digital advertising and marketing and rising social media utilization throughout the globe.

The analysis agency expects cloud-based deployments to register quicker development as a result of improvement of cloud companies worldwide and a rising concentrate on mobility and scalability. Notably in North America, firms are focusing their advertising and marketing budgets on digital platforms to assist a inhabitants that more and more spends time on-line, it finds.

One other pattern famous is the rising adoption of automation instruments within the retail sector, with explicit concentrate on tying advertising and marketing programs with point-of-sale and different buying operations.

THE LEADERS

Adobe had a powerful presence within the advertising and marketing area in its personal proper, and its acquisition a yr in the past of Marketo for $4.8 billion simply cemented that management place, in accordance with Ray Wang, principal analyst and founding father of Constellation Analysis. The corporate this yr posted scores of 4.0 in depth of performance, 3.9 in firm path, 3.8 in buyer satisfaction, and three.5 in value. Going ahead, clients will anticipate extra integration, Wang maintains, however they’ve been pleased to this point.

Final years One to Watch, Hubspot advances to the leaderboard this time round, buoyed by a 4.1 in buyer satisfaction, however these numbers are in jeopardy going ahead, in accordance with Wang. Hubspot clients are beginning to complain concerning the rising value of possession, he says, including that clients just like the product however are beginning to develop out of its capabilities. The corporate did properly within the different classes, posting a 3.8 in depth of performance, a 3.9 in firm path, and a 3.7 in value.

Oracle maintains its spot on the leaderboard this yr. The corporate had sturdy scores throughout the board, with a category-leading 4.5 in depth of performance, a 3.8 in firm path, and a 3.7 in each buyer satisfaction and value. Wang says that the brand new management with Rob Tarkoff brings a contemporary perspective. He goes on to say that the corporate has all of the property for an end-to-end suite and that with correct funding, they will put collectively a killer cloud.

Salesfusion, which was acquired in Could by SugarCRM, surfaces on the leaderboard this yr due to scores of 4.1 in buyer satisfaction and value. And regardless of a rating of three.9 in firm path, clients stay confused concerning the acquisition by SugarCRM and its product street maps stay in disarray, Wang says. Nevertheless, Rebecca Wettemann, vice chairman at Nucleus Analysis, affords a unique perspective, saying that this might be an fascinating yr for Salesfusion because the Sugar acquisition involves fruition and we see the advantages of integrating its capabilities in a full CRM suite.

THE WINNER

Salesforce.com claims the winners spot as soon as once more, regardless of a category-low rating of three.2 in value. Its efficiency was in any other case sturdy, with a 4.3 in depth of performance, a 4.4 in firm path, and a 4.1 in buyer satisfaction. Wang says that the corporate has made nice progress incorporating its Einstein synthetic intelligence engine into its advertising and marketing expertise stack. Prospects are beginning to see the fruits of labor with all of the reinvestment introduced collectively by Bob Stutz and his staff, he states. Wettemann affords an identical perspective, saying that the corporate delivers vital ROI for patrons, with automation pushed by Einstein, enabling better advertising and marketing productiveness and scale.

ONE TO WATCH

Infusionsoft has a long-standing status within the area, however the firm just lately modified its title to Keap, which has offered a variety of issues. Consequently, the corporate fell from the leaderboard in 2019 regardless of strong scores of 4.1 and three.7 in buyer satisfaction and value, respectively. Its 3.0 rating in firm path was a class low. Most clients dislike the brand new title, Keap, Wang says. 

, The Best Marketing Automation Software and Solutions: The 2019 CRM Market Leader Awards, TornCRM

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