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The Idea Generation Formula: How to Consistently Deliver Great Ideas

The Idea Generation Formula: How to Consistently Deliver Great Ideas

Concepts are the lifeblood of any content material advertising marketing campaign. With out new concepts, campaigns—it doesn’t matter what their goals—will rapidly grow to be stagnant.

However creating concepts may be onerous.

Little question you and your group are filled with creativity, however producing actionable concepts that may obtain your goals is the onerous half.
On this article, we’ll study hold your model forward by persistently delivering successful concepts over the long run. The three primary phases of that course of are…

  1. Thought technology
  2. Thought analysis
  3. Marketing campaign creation

1. Thought Technology

Grey field model 1: Textual content + Button
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Many organizations suppose themselves nice at concept technology, however they usually appear to fall brief. A mixture of course of and folks is what makes it doable to repeatedly generate good concepts.

On the individuals facet, a combination of inventive and logical minds is required to get the most effective probability of success. Do not be afraid to exclude individuals who aren’t contributing, and embrace these from different areas of the enterprise who suppose in several methods. Totally different views are massively necessary at this stage.

The inventive expertise must be firing a lot of concepts round and going off on tangents with their creativity. Lots of good concepts come from such brainstorming, but it surely’s additionally when a number of time may be wasted with concepts that are not related to the model. The logical facet usually finally ends up holding issues collectively and establishing some boundaries within the type of goals and targets which might be to be achieved.

Course of additionally performs a key position at this stage. Earlier than any brainstorm, guarantee that you’ve got undergone a preparatory course of that features unearthing knowledge, gathering viewers perception, and getting attendees to consider their very own concepts in preparation for the principle inventive assembly.

That preparatory work permits the assembly to be extra structured, to be primarily based on knowledge concerning the viewers you are making an attempt to interact, and to get off to a quick begin with already thought-about concepts. (Discover out extra about this course of by downloading Datify’s free e-book on knowledge and content material advertising technique.)

The way you brainstorm is as much as you as a company. We at Datify have discovered that getting the related individuals in a room for at the very least half an hour is one of the simplest ways to give you some concepts rapidly. We then go away to guage.

White offset field model 3: Picture solely

Should you discover throughout concept analysis that extra concepts are wanted, maintain one other idea-generation session.

2. Thought Analysis

In a inventive assembly, the primary rule is to not belittle anyone or their concepts; in any other case, that nice concept that somebody could have subsequent time won’t be shared.

The second rule is that the opinion of the best paid individual within the room shouldn’t be the deciding issue. Simply because your boss or your shopper actually likes one of many concepts doesn’t imply that concept must be the frontrunner; the viewers perception knowledge, as an illustration, may recommend {that a} less-preferred concept would work higher for the viewers in query.

There are three key components in concept analysis:

  1. Will this concept assist obtain the general objective?
  2. Are the goal audiences confirmed to interact with this sort of content material?
  3. Is this concept doable inside finances/time/organizational constraints?

When you’ve answered these three questions for every concept you could have give you, it’s best to have some clear priorities. Contemplate a 1-10 scoring system for every query to assist you to have a clear-cut choice.

As soon as an concept has been certified as helpful and achievable, it then wants to suit into your content material technique. Don’t essentially create your technique round the most effective concept. Take into consideration which marketing campaign concepts match finest by way of seasonality, occasions, and your enterprise earlier than you start implementation.

3. Marketing campaign Creation

As soon as your content material technique is supported with nice concepts which have been scored and certified, it’s time to maneuver into the enjoyable part: marketing campaign creation.

So long as your content material creation group (whether or not in-house or company) is as much as scratch, the important thing focus right here is on making certain that your marketing campaign displays precisely what you could have envisioned.

A very powerful a part of the marketing campaign creation is the temporary and specification. With out a documented imaginative and prescient and necessities for the inventive, what you’re going to get again might not be precisely what you had been hoping for.

At a sensible and operational stage, the specification ensures that the marketing campaign will work along with your platform and also will work towards attaining your goals. On the aesthetic and practical facet, how the marketing campaign appears to be like and works/reads is vastly necessary in order that your idea doesn’t get misplaced due to engagement obstacles.

Additionally, at this stage, be sure that your marketing campaign goes to be absolutely trackable to assist you to measure outcomes and to optimize your technique for future use. Monitoring could contain the inclusion of monitoring codes or the customized setup of your analytics platform.

Contemplate the efficiency of every piece of content material. Doing so will assist you to consider the relevance of your concepts as your campaigns develop and your content material advertising efforts grow to be extra subtle.

The Thought-Technology Method

To persistently generate successful concepts, you might want to make investments time in your course of and your individuals

Partaking in concept technology in a means that’s the proper means for you is crucial, however do go in armed with a lot of knowledge and ready concepts. Thought analysis may be problematic if individuals get too excited concerning the concepts themselves relatively than specializing in what they’re making an attempt to attain. Lastly, marketing campaign creation can flop as a consequence of inadequate briefing.

Should you’re on high of all three phases, you’ll not solely persistently give you nice concepts but additionally ship them within the type of profitable campaigns, in addition to be taught what’s working (and what’s not) so you possibly can frequently enhance your concepts and campaigns sooner or later.

Knowledge + creativity = nice marketing campaign concepts!

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