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The Intranet Gets Serious: Publish What You Can Manage (Part 3)

The Intranet Gets Serious: Publish What You Can Manage (Part 3)

There’s a view in some organizations that an intranet is just for workers, so you possibly can publish what you need. However high quality content material issues as a lot on an intranet as on a public Website online.

Get your content material proper to start with. Maintain it proper by eradicating out-of-date content material.

Your intranet just isn’t a dump. It isn’t concerning the quantity. It’s not “have gigabytes, should fill.”

View your content material as an asset, not a price. It’s not a doc administration problem, so don’t see the issue from a storage perspective. It’s publishing. It’s about discovering that small set of content material that drives productive actions from workers and administration.

Grey field model 1: Textual content + Button

Do you might have a course of whereby each single piece of content material in your intranet will get learn no less than every year?

These organizations that may’t do that are admitting that their intranet is unmanageable. Tetra Pak, a world chief in packaging programs, just isn’t one in all them.

Mats G. Johansson is chargeable for Net content material administration within the Tetra Pak technical service space. The readership is roughly 4,500 individuals. In 2002, Tetra Pak determined to get severe about content material.

First off, a mode information was created, protecting things like type and tone, size of summaries, an outline of how the content material must be laid out, remedy of images, and many others. (A mode information is a necessary first step in attaining constant content material high quality.)

Subsequent, the 70 directors (editors) had been skilled in skilled publishing methods. High quality, up-to-date content material was burdened. A typical query that was posed was, “Would you hand out your small business card with the fallacious phone quantity? Then, why is the quantity not appropriate in your Net web page?”

Skilled publishing processes take time to develop. Many staffs are merely not used to publishing high quality content material frequently. They want coaching and ongoing help. And that is precisely what they acquired from Mats and his staff.

White offset field model 3: Picture solely

Crucially, the Tetra Pak intranet is measured on an ongoing foundation.

“We now overview all pages on a three-month foundation,” Mats states. “It requires much less and fewer effort to appropriate issues because the directors learn to keep their content material and so they know that they are going to be reviewed often.”

There is a crucial level right here. Up to now, I’ve heard it mentioned that it’s neither proper nor attainable to regulate content material on the intranet. That argument might need made some sense throughout the pioneering part of Net improvement. Pioneers are filled with enthusiasm, like to take dangers and hate being measured or skilled.

A really totally different breed of particular person is concerned within the intranet as we speak. This particular person simply desires to get the job achieved as shortly and effectively as attainable. Tetra Pak discovered that its workers was glad {that a} systematic strategy was being taken. There are actually ongoing requests for extra coaching. Persons are wanting to learn to get higher at publishing.

In fact, the largest followers of a well-run intranet are the workers members who learn it. Not surprisingly, Tetra Pak is getting excellent suggestions from its workers, who’re delighted that the content material is up-to-date and proper.

Your content material is a priceless asset. Handle this asset by publishing solely high quality content material and eradicating out-of-date content material. To do that, you could practice, inspire, reward and measure your publishing staff.

Subsequent week: study what the actual killer app on the intranet is.

A version of this post was first published at
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