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Video—Personal Branding’s Killer App

Video—Personal Branding’s Killer App

It’s onerous to face out. There are myriad different advertising professionals with seemingly related credentials and expertise.

But differentiation is vital to your success.

How do you chop by way of the muddle and get individuals excited about who you’re and what you need to provide?

One efficient choice is video, which is why in my personal branding‘s top 10 trends for 2010, I selected video because the No.1 development for this yr.

Grey field model 1: Textual content + Button
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Ship a Full Communication

The problem with written bios and different on-line personal-branding content material is that you’ve simply phrases to convey your message. But phrases account for under 7% of a whole communication.

While you add physique language and voice variation to the phrases, you’ll be able to ship a message that is extra clear and compelling. When you’ll be able to’t be there in individual, video offers the perfect alternative to ship a whole communication.

Video additionally lets you categorical your private model “to speak these personal-brand attributes that may get individuals excited about you.

As a marketer, that branding is about creating emotional connections with stakeholders. Video is the perfect device for expressing your creativity or power or zenlike calm; it permits viewers to actually get to know you “enabling you to ascertain or reinforce these enticing, emotional qualities.

Video Is the Future

White offset field model 3: Picture solely

Though there are tens of millions of movies on the Internet, video as a personal-branding device is differentiating.

There are few high-quality video bios on the Internet (simply do a search on YouTube to see what’s on the market!), supplying you with the chance to face out and reveal your personal-brand attribute of “modern.”

But it surely received’t be lengthy earlier than video turns into the usual car for expressing ourselves on the World Large Internet. In line with the Global Web Index (a collaborative endeavor of Trendstream and Lightspeed Research) 7 out of 10 US Web customers watch video clips—making video larger than running a blog or social networking.

Because of the ubiquity of video-sharing web sites, low cost bandwidth, and a rising curiosity in watching movies on the Internet, you’ll be able to make sure that video bios will develop into a regular car for expressing your private model and advancing your advertising profession.

Seven Suggestions for Producing a Standout Video

  1. Know what you wish to say. A video bio will not be a video resume, or a listing of your credentials; reasonably, it’s a chance to reveal your thought management and talk what you imagine and the way you ship worth to your employer.
  2. Watch movies. You possibly can discover ways to construct your model and create your individual high-quality video at www.personalbranding.tv—a web site that sits on the intersection of video and private branding. Make observe of movies or ideas that you simply discover related and compelling.
  3. Be temporary. Maintain it to 2-3 minutes. Consideration spans are brief—and getting shorter. (Your consideration span is longer than common should you made it to this a part of the article.)
  4. Bear in mind, high quality trumps amount. Spend money on and submit one high-quality video bio as a substitute of a lot of questionable movies to YouTube. Rent professionals; th, in spite of everything, is an funding in your profession. Use a complete service, reminiscent of videoBIO, or carry collectively the fitting consultants, together with a coach that can assist you together with your script, a digicam individual, an expert video editor, and so on.
  5. Costume appropriately. Which means skilled apparel. Choose garments with out prints or busy patterns, as a result of they usually don’t look proper in video. Bear in mind make-up (to make sure your face doesn’t look shiny). These small particulars will all contribute to a cultured product.
  6. Maximize distribution. Put up your video to a number of video websites, together with your individual web site and websites reminiscent of YouTube, Vimeo, and blip.television.
  7. Put it up for sale. Now that you simply invested in your video, make sure that it will get seen by those that must know you. Embody it in your e-mail signature, put a hyperlink in your LinkedIn profile, Tweet it to your followers, and so on.
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