That is the 12 months when Internet content material comes of age.
Organizations will slowly cease viewing content material as some value that must be managed. As a substitute, they may start to see content material as an asset that may drive income and productiveness. A brand new position will emerge inside many organizations: writer/editor.
Listed below are some extra predictions for this coming 12 months:
1. Lastly, content material will get taken severely in 2004. Administration will begin fascinated by content material in a complete new manner. Content material will emerge as a strategic asset. Higher organizations will start to establish processes that can make sure the creation of high-quality content material and cut back the creation of poor-quality content material.
2. Pushed by the emergence of the view of content material as an asset, the method of organizational restructuring will collect tempo. The position of the chief data officer will come underneath stress, as such folks are inclined to have a technology-centric view of data.
3. The battle between IT and communications/advertising over who needs to be answerable for the Web page will proceed. Communications will in the end win. However IT will struggle arduous as a result of it has a whole lot of funds to lose and should downsize if it loses duty for the Internet.
4. The common communications division shall be in for a giant shakeup. Many organizations talk with employees and clients not as a result of they see any main profit in it however merely to be seen to be doing it. With content material now being seen as a possible asset, that can require a really completely different sort of communications division “one with a a lot sharper revenue and productiveness focus.
5. The observe of delegating content material creation to essentially the most junior useful resource will decline. Those that can create high quality content material will begin getting acknowledged and rewarded extra. Content material creation shall be added to the job description of many extra folks.
6. Writing for the Internet will emerge as an necessary new talent. There shall be a specific give attention to getting folks to create content material that drives actions. Writers will start to assume extra about how their audience searches, and can write content material accordingly.
7. Metadata shall be acknowledged as a vital Internet writing talent. Key phrases, specifically, shall be researched earlier than a chunk of content material is written. Then, these key phrases shall be included within the content material. The frequent observe as we speak is so as to add key phrases right into a key phrase metatag after the content material is written. Not a good suggestion.
8. Info structure shall be acknowledged as a publishing self-discipline, not some technical factor. Too many individuals speak about data structure in some bizarre language meant for techies. Info structure is about metadata, navigation, search and structure. It’s the duty of the editor.
9. Organizations which have a number of intranets or public Web pages will see them for what they’re: a big waste of money and time. Customary publishing processes and designs will drive Web page consolidation as return on funding turns into extra of a difficulty.
10. Lastly, somebody shall be put answerable for the Web page. This individual shall be given actual authority to say what does and doesn’t get revealed. I do know that this can be a revolutionary idea, but it surely has been discovered to be efficient in different areas of administration.