Final yr, Net content material got here of age as increasingly more organizations acknowledged it as an asset, and never just a few commodity. Gratefully, increasingly more organizations have begun to place content material first, expertise second.
Nevertheless, there’s nonetheless quite a bit to do, as I’m certain you’re nicely conscious. Managing a Site is usually a irritating expertise. But it surely’s undoubtedly value persevering, as a result of we’re making progress. (I suppose we’ve change into so used to issues taking place quick right now that we frequently discover it laborious to establish sluggish change.)
Sluggish change can generally be the most effective change of all. Content material is a type of communication, and communication is key to what a corporation does. Altering how we talk is thus a profound change.
We people are terribly adaptable, however we nonetheless want a little bit of time to digest change.
The Net is barely about 10 years outdated. It might take one other 20 years earlier than it really matures. Be affected person. Everytime you get pissed off, look again 5 years. Take a look at all the massive progress that has been made.
Now, look ahead 5 years. Do not get trapped within the now, as a result of that will not do your Site (or your profession) any good in the long run.
I am very enthusiastic about 2005, as a result of there will likely be a lot of alternatives for us content material administration professionals. Managers who put content material first, expertise second may have an excellent 2005. Managers who suppose like editors may have an excellent 2005. Managers who put the reader first may have an excellent 2005.
Personally, 2004 was my greatest yr ever. The curiosity in Net content material as a real asset grew and grew. I now see organizations investing in high quality content material, and seeing high quality outcomes from that funding. An increasing number of organizations have promoted or employed skilled editors.
Traditionally, most Internet sites haven’t been professionally managed. Whether or not they had been intranets or public Internet sites, they had been basically handled as warehouses, a spot to cheaply and shortly retailer content material. These Internet sites had been staffed by “put-it-uppers,” individuals who simply put up content material at any time when they had been requested.
As a result of the Net has been related to IT, and since IT salaries are likely to be excessive, the wage of the put-it-upper has been comparatively excessive, definitely compared to the duty concerned. As a result of, let’s face it, placing stuff up is a fairly menial activity.
In these organizations the place the Net is working, the put-it-upper is being changed by the editor. That’s the place the way forward for Net content material administration is.
2004 was the twilight of the put-it-upper. Don’t get caught in that position. Turn into an editor or get out of Net content material, as a result of there’s no future for put-it-uppers.